Fast Food TV Ads Linked to Child Obesity, Study Finds
As much as I despise the commercials on TV, and in fact, despise TV viewing in general for its mind-numbing entertainment (I rarely watch, but I do allow my children to watch in limited doses), I know it is ridiculous to think that the ads on TV make a kid fat.
In fact, TV ads do not even make children go out and buy fast food. Really! There may be rare exceptions of 6 year olds with ready cash who live within a bike ride of the nearest drive-through, but I suspect that 99.9% of chicken nuggets are consumed by children whose parents drove to the restaurant and bought it.
Do TV ads make children whine for a flame-broiled burger? Oh, yes. Do TV ads make golden arches more identifiable to the average 2 year old than any other store, restaurant or brand? Definitely. But do TV ads have hidden calories? No, sorry.
"The causes of childhood obesity are complicated..."
No, they are not. And neither are the causes of adulthood obesity. Eat too much, exercise too little, gain weight. Happens to me every Christmas. If not for the New Year's reality check, or the welcome austerity of Lent, I too might end up obese by the following Christmas.
Banning TV ads will not make kids skinny. Teaching parents how to cook? That's an idea we can sink our teeth into.